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Patti Thurmon last week joined West Monroe Mayor Staci Mitchell’s staff as a capital campaign director tasked with raising funds for projects such as an indoor sports complex and other improvements to public property.

Thurmon will serve as the director of a capital campaign to benefit the West Monroe community.

The capital campaign, known as “Picture This,” will focus on raising funds for improvements to Downtown West Monroe including the downtown streetscape, gateway signage and recreational enhancements such as a development along the Ouachita River.

“Campaigns strengthen communities,” Thurmon said. “Successful campaigns bring focus and unity to a shared vision. This campaign provides momentum and clarity to move the City of West Monroe forward, encouraging us to take action now for the dreams we have envisioned. As director of this campaign, I am excited to be part of an extraordinary group of individuals, contributing to the community I love.”

Proposed enhancements to Downtown West Monroe were identified through a publicly-driven downtown master plan that was completed in Summer 2020.

The campaign will also focus on sponsorships for an indoor sports facility that would be built on city-owned property known as Pointe West adjacent to The Ike Hamilton Expo Center.

The West Monroe City Council recently approved a Cooperative Endeavor Agreement authorizing the City to work with the Downtown West Monroe Revitalization Group, a local nonprofit organization, and Missio Dei Ministry Services, a professional capital campaign consulting firm.

Thurmon has nearly 24 years of experience in sports marketing, promotions, sales and event planning in the Monroe/West Monroe area.

Most recently, she served as General Manager of Warhawk Sports Properties, a Learfield IMG College affiliate for the University of Louisiana Monroe. She is one of the original co-founders of Bayou Jamb, a highly successful high school football jamboree that in its 13th year of operation, has raised over $1.2 million for local high school athletic programs.

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